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About us

Leaders in responsible tourism

Iberostar Group is a 100% family-owned multinational Spanish company, dedicated for more than 60 years to travel and hospitality, and with origins in the footwear industry dating back to 1877. The main line of business is Iberostar Hotels & Resorts with a portfolio of over one hundred 4 and 5-star hotels in 16 countries. The company has positioned itself as an international benchmark in responsible tourism by promoting a sustainable business model focused on the care for people and the environment.


Iberostar Group has a global team with more than 30,000 people of 95 nationalities. Thanks to this pool of talent, the company is a leader in quality and boosts differentiation in the customer experience through constant product innovation and digital commitment.

"We envision a responsible tourism model

where there is a nature-positive effect, where coastal communities and ecosystems at our destinations thrive with enriching guest experience, quality and profitability. We want to inspire change, convinced the effort is worthwhile and to show another reality is possible."

Fluxà Family
Iberostar Hotels & Resorts in numbers
+ 100
HOTELS IN 16 COUNTRIES
+ 5.6
MILLION GUESTS
+ 30 k
EMPLOYEES
95
NATIONALITIES
Our value proposition
We are detail-oriented
We take care of you and all the details that accompany you during your stay with us in our hotels.
We are responsible
With more than 60 years working towards a tourism model that cares for people and the environment, we are the first hotel chain in the world to be plastic-free since 2020, and will be waste-free by 2025 and carbon neutral by 2030.
We are authentic
Through our personalised decoration and architecture, we are able to make you feel at home, without losing the essence of our hotel, all while enjoying your stay and forgetting that time exists outside the hotel.
We are blue
Our commitment to beachfront hotels is another example of our passion for the seabed and the protection of our environment.
We are natural
Our chefs await you with the healthiest dishes, making every dining experience unique during your stay with us.
  • Quality
  • Sustainability
  • Personality
  • Location
  • Cuisine
Building a responsible tourism model

With sustainability as a business driver and lever, the company places circular economy at the center of its strategy in its own 2030 Agenda, aimed at becoming waste free by 2025, carbon neutral by 2030, 100% responsible in its seafood consumption by 2025, and improving the health of ecosystems surrounding its hotels, among other targets.

The Wave of Change movement reflects Iberostar’s explicit commitment to the oceans, and the company's effort to share it with all of society.

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