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DER Touristik

As a globally active travel company, DER Touristik is deeply committed to its responsibility towards nature and humanity in its destinations worldwide. This journey began a decade ago with the establishment of "Der Touristik Foundation e.V.", which disseminates information about the people, environmental conservation, and animal protection in lesser-known tourist destinations.

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„In matters of sustainability, we must effectively blend ecological, economic, and social aspects."

 – Ingo Burmester, CEO of DER Touristik Central Europe

Among its efforts, DER Touristik has introduced the Green Travel Index. The objective of this index is to simplify the identification of sustainable certified hotels for travel agents. Travel agents can identify sustainable certified hotels in the system by the green leaf symbol, regardless of the type of certification. Furthermore, the online platform 'Bewusst reisen' ('Travel Responsibly') was developed to promote sustainable travel ideas for package holidays, and the company runs a multichannel campaign on sustainable travel at least once a year.

Ingo Burmester, CEO, DER Touristik Central Europe
Katharina Wander, Head of Digital Content, DER Touristik Online GmbH
Laura Steden, Director Corporate Responsibility, DER Touristik Group

Highlights
Campaign for Sustainable Travel
With "Bewusst Reisen" ('Travel Responsibly') offering sustainable travel ideas, DER Touristik has devised a concept for sustainable package holidays in collaboration with DERTOUR. An omnichannel campaign on sustainable travel is conducted at least once a year. The most recent campaign reached over 1.12 million users, with approximately 23,000 users engaging with the content.
DER Touristik Foundation
The DER Touristik Foundation is actively engaged in various initiatives focused on "Training Quality" and "Life Under Water".
Green Travel Index
In collaboration with Futouris e.V., the Green Travel Index was initiated to collate data from acknowledged sustainability certificates, facilitating industry-wide identification of sustainable travel options (GSTC recognised). Travel agents can readily identify these certified offerings through the green leaf logo.
Excursions in Travel Destinations
When it comes to orchestrating sustainable excursions, interested agents in resorts have undergone training workshops and are well-versed in GSTC criteria. Corresponding excursions are subsequently evaluated against these criteria and collaboratively designed with partners.
  • Campaign for Sustainable Travel
  • DER Touristik Foundation
  • Green Travel Index
  • Excursions in Travel Destinations
Sustainablity Initiatives of DER Touristik
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Hotelplan Group
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FairAway Travel
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